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The 2010 pledge taken by 16 companies " including General Mills Inc., Campbell Soup Co., ConAgra Foods Inc., Kraft Foods Inc., Kellogg Co., Coca-Cola Co., PepsiCo Inc. Many products now come in lower
calorie versions, are baked instead of fried, or sold in miniature as well as larger versions.
The study sponsored by the Robert Wood Johnson Foundation found that between 2007 and 2012, the estimated total cut in food product calories was in the range of 6.4 trillion.
WASHINGTON (AP) " Some of the nation's largest food companies have cut daily calorie counts by an average of 78 per person, a new study says, more than four times the amount the industry pledged to
slash by next year.
The researchers aren't yet releasing the entire study, but they said Thursday that the companies have exceeded their own goals by a wide margin.
It is also unclear how the reduction in calories translates into consumers' diets. To do that, the UNC researchers used the store-based scanner data of hundreds of thousands of foods, commercial
databases and nutrition facts panels to calculate exactly how many calories the companies were selling.
"This is a very significant shift in the marketplace," Gable said.
Seventy-eight calories would be about the same as an average cookie or a medium apple, and the federal government estimates an average daily diet at around 2,000 calories. " was to cut 1 trillion
calories by 2012 and 1.5 trillion calories by 2015.
The Robert Wood Johnson Foundation signed on to hold the companies accountable, and that group hired researchers at the University of North Carolina at Chapel Hill to painstakingly count the calories
in almost every single packaged item in the grocery store. When the companies made the pledge in 2010, they said one way they would try and reduce calories would be to change portion sizes in an
attempt to persuade consumers to eat less. The foundation pledged to reduce the calories as part of an agreement with a group of nonprofit organizations and made the 2010 announcement as part of
first lady Michelle Obama's Let's Move campaign to combat childhood obesity.
Marks says he believes that companies' efforts to package smaller servings " 100 calorie packs of popular snacks, for example " and smaller cans of sugary drinks may have contributed to the reduction
in calories. The study said the calories cut averaged out to 78 calories per day for the entire U.S. and Hershey Co. The companies also said that they would develop new lower-calorie options and
change existing webcamsex.com
products so they have fewer calories.
The companies involved are all part of an industry coalition of food businesses called the Healthy Weight Commitment Foundation that has organized to help reduce obesity. Market studies have shown
that many of the healthier foods have outperformed other products, she said.
Evidence of those efforts are visible on any grocery store shelf. Missing are many off-label brands sold under the names of retailers, and it's unknown whether those products have changed.
Food industry cuts calories four-fold over pledge - Yahoo News
HealthNutritionRobert Wood Johnson Foundation
. James Marks, director of the Health Group at the Robert Wood Johnson Foundation, said the group is pleased with the results but the companies "must sustain that reduction, as they've pledged to do,
and other food companies should follow their lead."
She said the companies achieved the goal by coming together and also competing to make new lower-calorie foods. population.
The Robert Wood Johnson Foundation is a nonpartisan philanthropic and research organization that works to improve the nation's health.
Dr. He says the main contributors most likely were the public's increasing willingness to buy healthier foods and companies responding to those consumers.
Lisa Gable of the Healthy Weight Commitment Foundation says the study's findings "exceeded our expectations."
Even though the companies that made the commitment represent most of the nation's most well-known food companies, they sold only around a third of all packaged foods and beverages at the beginning of