HTC To Focus On Low-Priced Phones As It Forecasts A Grim Q1 2014

HTC expects its revenue to drop even more throughout Q1 2014 to some figure between NT$34 billion ($1.12 billion) and also NT$36 billion ($1.18 billion), representing its third consecutive quarter of losses.
HTC offers reported released its Q4 2013 results as well as the figures do not look good. Furthermore, your Taiwanese smartphone maker expects income to decline even further throughout Q1 2014.


The Taipei-based smartphone maker posted quarterly income of NT$42.9 billion (about $1.4 billion USD). CEO Cher Wang asianchat told Reuters in which it will start to sell much more products priced between $150 for you to $300, such as a brand new flagship phone, so as to take on some other device makers just like Samsung along with Xiaomi.
HTC In Order To focus On Low-Priced Phones Because It Forecasts Any Grim Q1 2014 | TechCrunch
Known with regard to its premium Android smartphones, HTC lately extra numerous devices to always be able to its mid-range Desire collection along with sold any champagne gold edition with the HTC one in some markets.
. Its net revenue for your quarter was obviously a slim NT$0.31 billion (about $10 million) as well as gross margin ended up being 17.8%, nevertheless its operating margin was negative 3.7%.



There are usually signs, however, which the company can be retooling its strategy since it struggles to recover through annually plagued together with declining revenue, your departure of several key executives, along with provide chain problems. That's a new 28% decline year-over-year through Q4 2012, when HTC posted income of NT$60 million ($2 billion)

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